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+How He Floated A New Innovation, Yeeparipa
Temmie Amodu is tall, handsome and gifted with a baritone voice that is synonymous with leadership. Apart from his well trimmed beard which matches his gangly physque, you will soon notice his ingenuity with facts and figures as he opens up to you, especially on issues related with his calling—Events Solution.
Yes, this Lagos big boy is one of Nigeria’s best Events planning strategists of the millennium and to some extent a number 1 in his calling—Wedding Planning.
In year 2013 and 2014, Temmie Amodu was declared winner of the Wedding Planner of the Year award by WED Awards Magazine for the two consecutive years. Between 2012 and 2013, organizers of The Nigerian Events Awards (TNEA) carried out a public research where Temmie Amodu emerged as Winner of the Young Achiever Award for year 2012 and 2013 after a massive voting in his honor. He has equally won several awards in many other spheres of life.
Amodu is a member of Association of Professional Party and Events Organizers of Nigeria (APPEON) and winner of the Nigerian Institute of Public Relations (NIPR) recognition award among several other awards home and abroad
His role model Preston Bailey is the world’s number 1 wedding planner Temmie has met him one-on-one with the evidence of an autographed book written by Bailey to show for it. He has equally met other global leaders like former US President Bill Clinton and American Born Japanese author Robert Kiyosaki whose book “Rich Dad, Poor Dad” influenced Amodu a great deal while growing.
His company TSOULE Incorporated is Nigeria’s leading wedding and event planning company. He is equally the only Nigerian event planner with an annex in Houston-Texas, USA called Nathanael-King Signatures (Named after his first son)
Recently, Temmie Amodu who studied Engineering as first degree added other feather to his business empire; one of such lofty ideas is Décor Kobo which is set to create a marked revolution in the history of events management in Nigeria. Décor Kobo like the name implies is a kobo less rental idea that has a lot of prospect for low budget events.
His biggest idea however is Yeeparipa! A consumer whistle blowing and service auditing concept. Contributing Editor, GBENGA DAN ASABE met this gangling dude in a 2 hours no hold bared exclusive recently inside his No 14, Adisa Basua off Adelabu, Surulere Lagos office where he told us some of the secret of his business success and he remains number 1 in his calling. Enjoy the excerpts.
WHY I AM SOULFUL FOR TSOULE…
Tsoule, your events Management Company has suddenly become the number 1 in the area of bridal and corporate events solution to top blue chip companies and high profile individuals in Nigeria. How did you achieve this status over the years?
Thank you very much Mr. Dan. Tsoule for me has been a thing of great passion. It is a name that came into being since when we were in high school, we used to have small clubs between me and my friends. Each of us had the soul name attached to his name; you have Segun-Soul, Lanre-Soul, Temmie-Soul and all of that. Some of those friends of mine actually worked with me at the beginning of this company but today, they are all successfully independent in their various endeavors. We started in 2006 and this year marks our tenth year. However, the business was officially registered in August 2008. So, with the Corporate Affairs Commission, the business is 8 years but in practical terms we are 10 years. I was working before I started Tsoule. I think the main reason why we have kept this level of performance is guarded by two standby philosophies that has been a part of my life which is quality and integrity. Quality being a state of ensuring everything is at the point of excellence. Even with the scarce and very limited resources you can do the very best you can. And integrity I believe is the currency of business, if you don’t have integrity, you can’t do business. Integrity is the major reason why our clients have been happy working with us, they find the convenience of professionalism with us, just tell us what you need and we go ahead and implement solutions for you. I studied engineering and solution provisioning is next to my way of living which is what I have come to apply to the events industry.
Studying engineering and becoming an events planner, is there any correlation between events management and engineering?
Yes, as an engineer you have processes, you have procedures. You have work methodology and for the events business, it is pretty much the same thing because as an engineer, you got to project-manage your designs, some of the designs you want to get from point A to Point B and the same thing happens to the events management industry, you have your various individual vendors as service providers and you harmonize them based on timeline, based on resource, labor, man-power and everything that works and this is part of the reasons why our work at Tsoule Events Company has been unique because we apply engineering skills to our delivery, our processes from a world class perspective. I used to work with a multi-national and that is the same process I have applied here; it has allowed us to be able to ensure good HR, Inventory and the entire work processes moving for good. We thank God for the referrals.
In a very hazy economy where competition is paramount and government policies summersaults, how have you been able to survive for 10 years in business?
Well, to tell you the secret of our success is to say you allowed yourself dream. You helped yourself believe that ‘yes, I can’. It is not easy running a business in Nigeria, you have the predominant problems, as it is now, we have no fuel we have no electricity. It is so bad we have been running generator on black market but back then, when we started some ten years ago, I was working as an Engineer (At Philips Project Nigeria) it was in-between that time I was using my salary to buy things and equally running the process. After I close from work, I go into my events passion and we built the business strictly on passion. Well, being an entrepreneur, you have your ups and downs, you have to anticipate it. In the first 5 years of every business you have your challenges; it is pretty much like a marriage. If you can surmount the first one year or the first six months you change your mind, maybe because you have a contract that didn’t come, then you quit and if you don’t quit you come back on the saddle, two years after you have challenges. As a matter of fact, every human being has a challenge every three months. It is a standard, you have a crisis, we are all currently going through a crisis right now in the country and it has disrupted our way of life. So, every three months, weather you like it or not, weather you are in church fasting, you will have a crisis that would warrant that you use your mental capacity to solve it.
So, to now go out to be looking for trouble is like increasing your problem provisioning; so, if in a year you have four problems by the virtue of your three-three month’s interval, when you now go out and you don’t do things with integrity then you will have many battles to contend with. I was listening to a sermon yesterday during a fellowship and the Bishop was saying ‘you can’t collect money to supply twenty items and you supply eighteen, it is wrong’. We are looking for prosperity but you must go through the right processes. There is a reason why you are successful. Success can be predicted likewise failure too, can be predicted. So, doing business in Nigeria is interesting, there is a lot of money to be made but you need to apply a level of maturity and empathy to the people you are working with and to your vendors in terms of negotiating the best skills and giving the best skills to your clients. Most times, fingers are not equal and that is where empathy comes in.
What are the challenges of your industry and what do you think should be the panacea?
The challenge that we are facing right now is more of ethics and regulation. We have a group called APOEM (Association of Professional Event Managers). We have a lot of event managers, event designers under this umbrella. It is an organization whereby you can come in and share challenges and ideas alike. We have our regular meeting and we have an end of the year event recently. We support each other. But to tell you our challenge, I will like to associate it with Michael Potter’s four forces; the main challenge we have is the fact that we have a zero barrier of entry in terms of regulations and in terms of who can be an events planner. Yes, we have the association but people can still do businesses irrespective of this relationship or our association. What that simply means is that if you say you are serving the wedding industry for example, the last bride can find a new events planner. They can talk to you for a couple of months and change their mind once they find a cheaper service provider. These days, you could do your entire event planning on Instagram. You can be on Instagram, pick your MC, pick your event manager and they will all come in and perform. I won’t call it a challenge but I will rather call it a necessary dynamism of business because we have a lot of flexibilities when it comes to organizing events these days.
WHY WE HAVE A USA OFFICE….
You equally run a branch of your company in the US, what are the marking differences in term of clientele needs?
On an international scale, the African content and the Nigerian events are one of the highest. I have done events in America and the truth is, if a white person can do a white wedding, it is going to be impossible for this white person to do a traditional event the way an African events planner will do it. It is a good culture export; we have over two hundred tribes in Nigeria, we have the Tivs, we have the Ibibios and they all have their cultures. They have their bridal interests that the Indian or Pakistani person in America or London that want to do your event will not be able to pull up and that is why we have our presence in America. We are called Nathaniel Kings Signatures; Nathaniel King is the name of my first son. We are based in Houston and we add value to cultures. Apart from the huge Nigerian market in America, we have the multi-nationals that also celebrate what we call “Cultural Day”. If you have a Coca-Cola or a brand that want to celebrate Africa, you could come up with a Zulu Concept; you could come up with an Ethiopian cultural concept. Why do you want to have Belly Dancers when you could have a team of Atilogwu dancers? So, these are areas where innovations come in and where ingenuity defines you as the master of your game.
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WHY TSOULE IS DIFFERENT…
Some people describe you as an event scientist; can this be as a result of your inclinations to cultural details and aesthetics on the job?
Well, I am humbled because people will always say what they have to say especially if you are adding value. What I focus on is giving my client the convenience and the ease of the solution that we provide. I look at the trend; I am a child of pattern. I see how the direction is and we re-position ourselves accordingly. I am a futuristic thinker. I think that is what most good leaders do; they are visionaries who say ‘ok, in the next five years what is going to happen? Why is it happening like this now?’ and what is the next best thing to do? And because of my empathy to my client, it helps me give affordability. For instance I didn’t spend a lot of money for my wedding. I have seen some eye bulging events done, I have handled events whereby the principal will say in the invitation ‘if you don’t have a street in VI (Victoria Island), you are not invited.
(Cuts in) You mean people could rate attendance to such level?
Yes, your father can have a street in Ojota, it is your problem. Your father can even have a street in Lekki but if it is not in VI maybe Ozumba Mbadiwe, Akin Adesola or Adeola Odeku you are not invited and that is the standard for the VVIP section. It is an interesting experience and it pulls its own standard. It is part of creating uniqueness to your project. So, it is all about you and how you handle such briefs.
I saw in your profile a client base of Dangote Group, UBA and some top multi-nationals and blue chips. Why are you the only one there?
I think relationship is important. Design their functions and be empathetic to their needs because as a service provider, whatever you do affects your client. It might cost them their jobs if you don’t deliver well. You have somebody that works as a communications manager somewhere and he entrusts you with a project, he pays you and you don’t pull if off. It will tell in the brand and it may tell on the person’s job. Sometimes it does tell on the job. At some point, the company might give the person a query to say ‘look, you organized this product lunch but you didn’t do it well’. Or ‘you did our end of the year bash and it was a mess’. So, being empathetic is important. Maintaining relationship is also a point but above all, you must do above what you are paid for.
DÉCOR KOBO, OUR FIRST & LAST COMPANY
Décor Kobo is another of your company that is into rentals for ordinary clients. Can we say Décor Kobo is a reaction to a clientele base that cannot afford the prime services of Tsoule Events?
Well, a lot of people don’t know it but Décor Kobo as a business name was conceptualized before Tsoule Events. Décor Kobo by the name was then, doing events accordingly. I have never been a fan of wasting resources but someone who loves to create class with the little at hand. At Décor Kobo, our passion is to provide affordable, quality and quick service to the up and coming markets and I will explain further on that.
(Cuts in) Please do
I have been in this business for a decade and we have come to find out that if we are not careful, as a group of events planners, the people that are actually making all the money are the carpenters, the welders that we use, the people selling the fabrics, they import these fabrics. It is a tourist task to even do an inventory of your fabrics; you want them clean, you want them neat, you have to maintain the quality. So, the people who are actually making the money are these other people I have mentioned not we the creative team. We want to have the best in places, best fabrics, table covers, and chairs among many other things. You buy, buy, and buy. When do you actually seat back to say ‘hey, where is the money?’ So, it is our decision by virtue of volume, volume on rental to make it affordable for virtually everybody. We have a huge inventory, we have warehouses to our selves and by so doing, we hope to see a rental mall where people come in to say ‘oh, I want this’. You can have a card and just roll and say ‘ok, give me that, I want this, I want that. I pick this one, I pick that one; and the forward design for the Décor Kobo rental platform is welcoming. We intend to have a mobile hub which is already in development, whereby you can sign in as an individual event person, you can rent off the platform. You can buy off the platform and there is a unique one that we have put up in there, it is a barter strategy.
EVENTS SERVICE SWAP IS THE NEXT WAY TO GO….
What do you mean by barter strategy?
It is a barter system of rentals. What we are hoping to do for the established events people and even those who have gone ahead to invest in this industry, you discover that there are so many moving items, you have flowers, you have crystals, you have table lightings, you have a bridal costumes, you have rugs—it is a lot of inventory to have and if we all continue this way, yes, we are boosting the economy but at the end of the day, we discover that we have invested heavily in things that we can ordinarily hire or get at very affordable prices. You see a bridal chair from someone or you see a LED light at a show and you want to buy it, why buy it when you can barter it? You have something else; you have some very lovely LED furniture. Here for example, I have a wedding event for this weekend; you have something that I will need to have gone out to buy. Why don’t we barter? So, it is a system we are creating called Events Service Swap that will allow us to be able to do this trading internally. We have a Corporate Affairs Commission verification to ensure nobody gets that and we are trading with the system, really. We want to leverage the opportunities at hand. A situation might arise tomorrow that I have something that you need and you don’t have anything that I need. It can create a bottleneck which we have already tackled by making sure that we are trading with the system. We look at the value of the item you are renting and we rent it in the credit of the business, which we can use that credit as well to buy or rent from somebody else. You can rent your old equipment that you have used and used, yes, you got it for a lot of money but you can have a residual income on a platform that will make it easy and affordable and everybody wins. We cannot manufacture these things locally, if we continue to import, our Naira will continue to suffer and a lot of us already have some of these things. You have some new things that we will love to have, why don’t we barter; we don’t need your money. Yes, if we rent it we can get money from our clients or any other way we can use that equipment. But we are not talking about money here; we are talking about value exchange which of course brings money in the end. So, we have created that platform and we have a lot of people already talking to us and in couple of months we will be launching it big.
THE STORY OF YEEPARIPA!
You are equally working on a consumer whistle blowing mechanism called Yeeparipa! which is set to serve the purpose of protecting consumers and service givers alike from dubious transactions. Can you tell us more about Yeeparipa!?
First of all, I am an events technologist. I am a technologist. I did my HND in computer technology before we did the NDs and Post Graduates. So, yes, being technical is something that has been a part of me. I have my CISCO certification among other achievements; I am only trying to tell you my pedigree before we dabble into the events business. I used to work with M-TEC, I later worked with Philips as an engineer with Cisco certification, MP, CCNA, and I have all of that with Microsoft certification. I have a company called DotSoule.com; it is a bulk sms concern. Now, what Yeeparipa! is all about is to ensure consumer protection. Take for example you buy a car or you visit an hotel and book a room or let me even come closer to my business line since we are having an event-like conversation, you get to a venue and the venue gives you service, you pay full charge but somewhere in between your event, NEPA takes the light and their generator which suppose to give a change over has an issue. Your guests are sweating. If it is a top company, the emphasis will be that you have messed up someone’s job or someone’s means of livelihood and that means the person’s children will not go to school because he has lost his means of livelihood. Things like this happen where people mess people up because services are not perfectly handled. The next thing is to go online, go on face book and write the dirty experience and after a while, it dies down, it goes away. There is no place to check it out, there is no response to it, it is gone because of the chronological level of the timeline you get on facebook. On Yeeparipa.com.ng the case is going to be different. It is a website we are developing, it is a service protection mechanism whereby the complainant will come and say ‘this is what has gone wrong’ and after we publish, we will give an opportunity for the defendant to equally come in and say ‘hey, listen, no, he didn’t pay on time and I gave him the condition’ because some people just come and slander people because they are malicious and not happy with the other person, they try to remove the fact that they might have contributed to the failure in the first instance. You have an MC for example configured to attend your event from 12pm to 3pm to service you but your event didn’t start until 2:30pm and the MC is already committed to somebody else at 4 or 5 O’clock. Somebody is going to be disappointed and you are going to now lambast this MC that ‘hey, he came to my event and left without honoring his brief, meanwhile you were supposed to have started early, you created a confusion and you start giving blames all the way and because this person can not attack you as a client, you have all the aces. Sometimes, things like this happen. So, if we give you, like the Yep! Service in the world, Yep! Is a consumer whistle blower as well, to say ‘I have this bad service, I have this good service and it gives you the opportunity to respond if you are the person being complained against. It balances it out to say ‘this is the real truth’. In some instances, the person will come in and say ‘yes, we did this, we are sorry. As a matter of fact we are giving you three free tickets to a spa or a hotel as way of emotional compensation. So, we don’t hope to be malicious, we want to be a balance defender of consumers. I will Yeepa! you will certainly becomes a culture. If you do something wrong, I will Yeepa! you and that will provide some level of sanity that we hope will grow organically with word of mouth and visibility.
The post “Why I Went Into Events Management” – Temmie Amodu Talks About 10 Years In The Business appeared first on CityPeople Magazine Nigeria | Nigerian Celerbrities | Entertainment | Stars.